Lorien Parry Luehrs is President and Chief Operating Officer of HomeTown Ticketing where her team is bringing professional level ticketing to the K12 space. Since joining the company in 2019, Lorien has helped grow her team from 10 to 180 employees… and her customer list from 77 to over 12,000 K12 schools. She is also an equestrian and a movie buff.

In this episode, Lorien and I talk about the latest trends in the digital ticketing space… and how her work is influencing the future of game day in athletics programs of all sizes. We discuss how the word integrity sets the tone for her personal leadership style…. And she shares the story of how she got back on the horse, literally, after a life changing injury in her career as an equestrian. Her advice for anyone working through a setback personally or professionally? If you’re struggling, go back to where it’s comfortable, and start again.