Episode 9: Creating world class experiences with Catherine Carlson

In this episode, Catherine Carlson, CRO of the NFL’s Philadelphia Eagles, discusses how great storytelling is the difference maker for brand partnerships, the reason teams should strive to create world class experiences for their fans, why networking BEFORE you need help is key to success in the sports business and she shares the story of how she established credibility early on in her career as the only woman in the room. — with Amie Sheridan