Establish credibility. Build trust. Grow with confidence.

WINS is a visibility advisory serving women founders and executives.

We are making women founders more fundable.

The truth is that women look less fundable to investors because the signals investors are trained to trust were built around male founder paths.

Our Founder Advisory optimizes funding outcomes via investor-native positioning, signal tracking, narrative building and earned media placement.

We work closely in partnership with our clients throughout their founder journeys as they prepare for investment, transitions, milestones and exits.

Learn more about WINS Founder Advisory.

We are experts in shift storytelling.

Many women executives come to us for strategic advice during periods of career transition.

During these moments in time, owning your narrative is not optional. It is essential.

Sharing your shift story not only sets you on the path to success, but accelerates the process.

Learn about our services for executives in transition.

LinkedIn is the cornerstone of your external profile.

Whether you are a founder preparing for a raise or an executive in transition, presenting a polished LinkedIn profile is essential.

If you would like to learn how to leverage LinkedIn as a strategic tool, download our Ultimate Guide to Establishing Your Personal Brand on LinkedIn.

By downloading this guide, you agree to be added to WINS List, the personal branding newsletter for women in business. You can unsubscribe at any time.

Find your voice and share your story.

The WINS+Wealth Podcast with Amie Sheridan is available on Spotify, Apple, or wherever you get your podcasts.

Listen to the Podcast

A little personal branding goes a long way… with Angelina Lawton

In this episode, Angelina Lawton, CEO and Founder of Sportsdigita, the company behind DigiDeck, shares the story of her launch into entrepreneurship and her perspective on the role a CEO’s personal brand can play in the greater picture of their business success.

Start showing up as YOU and watch what happens… with Monica D. Livingston

In this episode, Monica Livingston, in-demand global speaker, hall of fame athlete and two time winner of Comcast SportsNet “Funniest Sports Celebrity in Washington discusses how to embrace your own unique power to build your reputation and your business.

Turn your expertise into revenue through public speaking... with Emily Jaenson

In this episode, Emily Jaenson shares the story of the TED Talk that launched her speaking career… a real career where she makes real money doing keynote addresses for corporations and conferences across the country.

Episode 33: Setting the stage for success with Mina Sabet

In this episode, Mina Sabet, Head of Production for TED Conferences, shares her story and talks about what it takes to find success on the stage, in your career, and in life. — with Amie Sheridan

Episode 31: Show up to scale up with Ruchi Desai

In this episode, Ruchi Desai, CEO of EIGHT Beer, shares her strategies to scaling a startup in a highly competitive market.

Episode 30: Make yourself the go-to person with Mollie Cahillane

In this episode, Mollie Cahillane talks about the trends in convergent TV, what’s helping and hurting women’s sports, and how to become the go-to person in your area of expertise.

Episode 29: Your brand is your business with Elisa Padilla

In this episode, Elisa Padilla talks about not only HOW to build authentic brands, but also what it takes to show up and be consistently authentic in today’s hybrid environment.

Episode 28: Set your fears aside with Cynthia Soltero

Cynthia Soltero of OneTeam Partners shares her story and discusses the parallels that exist between elite athletes and women in business.

Episode 25: Building relationships on a constant drip with Kareeda Chones-Aguam

In this episode, Kareeda Chones-Aguam, SVP of partner strategy and management for the Milwaukee Bucks and Fiserv Forum, joins Amie to share her relationship development strategy and her stories from life in the sports and entertainment business.

Episode 23: Promoting NFTs, DE&I and mental health with Cydney Dodson

In this episode, Cydney Dodson, social media publisher for Dapper Labs’ NBA TopShot, digs into what’s what in the NBA NFT marketplace, shares stories about her passion for DE&I, and discusses how travel has helped her build confidence and gain clarity around her purpose.

Episode 22: Changing the narrative around athletes and money with Courtney Altemus

In this episode, Courtney Altemus, CEO of Team Altemus, joins Amie to discuss the importance of protective education and financial due diligence for athletes looking to capitalize on the benefits of Name, Image & Likeness (NIL).

Episode 19: Taking your seat at the table with Jahaan Blake

In this episode, Jahaan Blake, executive career coach to women in sports, talks about her WHY, how her father inspired her to found her own company, and discusses her approach to teaching aspiring executives how to take their seat at the table.

Episode 13: Pivoting into success, story first with Dr. Cheryl Robinson

In this episode, Cheryl Robinson, Founder of Ready2Roar and Contributor at ForbesWomen tells us HER story and shares why it is so important for women to master their OWN story, find their WHY, and be prepared for the opportunity BEFORE it comes knocking. - with Amie Sheridan

Episode 5: Maximizing the potential of the team with Raven Jemison

In this episode, Raven shares some of the defining moments of her career and provides her perspective on HOW sports and entertainment organizations can achieve balanced and equitable representation in the C-suite. — with Amie Sheridan

Establish credibility. Build trust. Grow with confidence.

We are making women founders more fundable.

We are experts in shift storytelling.

LinkedIn is the cornerstone of your external profile.

Find your voice and share your story.

We have proudly supported the growth of women-led businesses since 2018.