Episode 30: Make yourself the go-to person with Mollie Cahillane

Mollie Cahillane is a senior TV reporter for Adweek covering convergent TV and women’s sports.

The media landscape has undergone a massive shift in the past decade. Cable companies are being challenged by streaming services. Cable companies are transitioning their business models into streaming services, and let’s face it, there are so many media companies at the table when it comes to sports media rights that the consumer is beyond confused.

In this episode, Mollie Cahillane joins me to talk about the trends in convergent TV, how the media rights landscape has become overcrowded and cluttered, and what may be on the horizon for sports streaming services like ESPN, Hulu and Apple TV. 

We discuss her role as host of Adweek’s Most Powerful Women in Sports podcast, some of her most memorable guests, and she shares the story of how she was selected by Lisa Granatstein to be the one who would carry the program forward. We get very into it on the topic of women’s sports, what’s helping, what’s hurting, and what she believes needs to happen to level the playing field.

Mollie has built a brand and reputation for herself as an expert in convergent TV and women’s sports by writing compelling articles, reading a ton of content, owning her voice on Twitter, creating a lane, and staying highly focused in it. HER advice for aspiring leaders who want to have influence: learn everything you can about your area of focus, ask questions, study it, don’t be afraid to brag about yourself, and make yourself the GO-TO person.