Episode 9: Creating world class experiences with Catherine Carlson
women influencing sports Amie Sheridan women influencing sports Amie Sheridan

Episode 9: Creating world class experiences with Catherine Carlson

In this episode, Catherine Carlson, CRO of the NFL’s Philadelphia Eagles, discusses how great storytelling is the difference maker for brand partnerships, the reason teams should strive to create world class experiences for their fans, why networking BEFORE you need help is key to success in the sports business and she shares the story of how she established credibility early on in her career as the only woman in the room. — with Amie Sheridan

Read More
Episode 8: Building a team marketing culture with Lauren Cochran
Deja Wiggins Deja Wiggins

Episode 8: Building a team marketing culture with Lauren Cochran

In this episode, Lauren Cochran, Chief of Digital Marketing for the Miami Heat discusses how her team uses their digital media strategy to move in lock-step with their players, what it means to be one of the first arenas with a cryptocurrency naming rights partner, and shares some of her favorite stories from life in the sportsbiz. — with Amie Sheridan

Read More