The ugly part of your success story is what makes it beautiful.
women in business Amie Sheridan women in business Amie Sheridan

The ugly part of your success story is what makes it beautiful.

Sharing only the good parts of your story sounds like the right thing to do to make people buy into whatever it is you are selling… products, services, a promotion, a new role… and I can tell you this: while it definitely feels SAFER to stash away all the less magical moments… it is those ugly parts of your story that you actually NEED to share in order to connect with people.

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Episode 11: Proving that mission and capital can co-exist with Jessica Smith
Sarah Jamieson Sarah Jamieson

Episode 11: Proving that mission and capital can co-exist with Jessica Smith

In this episode, Jessica Smith, Head of Revenue for Angel City FC, talks about the influx of brands that are putting their dollars behind ACFC— well before they have stepped foot on the pitch—and why HER leadership strategy.. to always do what is right, NOT what is easy… has taken her far, as a parent AND a professional, in her journey to the top. 

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Episode 8: Building a team marketing culture with Lauren Cochran
Deja Wiggins Deja Wiggins

Episode 8: Building a team marketing culture with Lauren Cochran

In this episode, Lauren Cochran, Chief of Digital Marketing for the Miami Heat discusses how her team uses their digital media strategy to move in lock-step with their players, what it means to be one of the first arenas with a cryptocurrency naming rights partner, and shares some of her favorite stories from life in the sportsbiz. — with Amie Sheridan

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