Episode 17: Promoting inclusion in licensed product with Erika Austin
Amie Sheridan Amie Sheridan

Episode 17: Promoting inclusion in licensed product with Erika Austin

In this episode, Erika Austin, Director of Licensing for Michigan State University, shares her take on Name Image and Likeness in collegiate athletics…how it’s going so far and where she thinks it’s headed. She shares a bit about what SHE is doing to promote INCLUSION for underrepresented students, athletes, families and fans…by working with her partners to offer licensed merchandise and apparel made just for them.

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Episode 12: Empowering women and girls to compete at the highest level with Odessa Jenkins
Women Influencing Sports Sarah Jamieson Women Influencing Sports Sarah Jamieson

Episode 12: Empowering women and girls to compete at the highest level with Odessa Jenkins

In this episode, Odessa Jenkins, Co-Founder & President of the Women’s National Football Conference and President at Emtrain, discusses the WNFC’s streaming deal with Vyre Network, their apparel partners, Adidas and Riddell and shares her WHY, her personal mantras… and the importance of using the time you have to maximize your impact.

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Episode 11: Proving that mission and capital can co-exist with Jessica Smith
Sarah Jamieson Sarah Jamieson

Episode 11: Proving that mission and capital can co-exist with Jessica Smith

In this episode, Jessica Smith, Head of Revenue for Angel City FC, talks about the influx of brands that are putting their dollars behind ACFC— well before they have stepped foot on the pitch—and why HER leadership strategy.. to always do what is right, NOT what is easy… has taken her far, as a parent AND a professional, in her journey to the top. 

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Episode 9: Creating world class experiences with Catherine Carlson
women influencing sports Amie Sheridan women influencing sports Amie Sheridan

Episode 9: Creating world class experiences with Catherine Carlson

In this episode, Catherine Carlson, CRO of the NFL’s Philadelphia Eagles, discusses how great storytelling is the difference maker for brand partnerships, the reason teams should strive to create world class experiences for their fans, why networking BEFORE you need help is key to success in the sports business and she shares the story of how she established credibility early on in her career as the only woman in the room. — with Amie Sheridan

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Episode 8: Building a team marketing culture with Lauren Cochran
Deja Wiggins Deja Wiggins

Episode 8: Building a team marketing culture with Lauren Cochran

In this episode, Lauren Cochran, Chief of Digital Marketing for the Miami Heat discusses how her team uses their digital media strategy to move in lock-step with their players, what it means to be one of the first arenas with a cryptocurrency naming rights partner, and shares some of her favorite stories from life in the sportsbiz. — with Amie Sheridan

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